About me

I'm an early-stage investor focused on network effects, a Venture Partner at Speedinvest and part of the Atomico Angel Program. I created Breadcrumb.vc in 2020 to help founders understand and leverage network effects. I now teach a Reforge course called Applied Network Effects for senior product/growth professionals, founders and investors.

<aside> 👉 Find me on Twitter and LinkedIn.

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Investment Approach

I exclusively invest in pre-seed/seed-stage startups with strong network effects — take a look at my essays to understand what that means. Beyond that, here are a few more characteristics I look for:

HQed in Europe
Unique, structured, multiplayer interaction
- Every network effect is built around a multiplayer interaction; if that interaction isn’t unique, you’re probably competing against another network effect
Post-MVP, with early users and behavioural/product metrics, i.e. engagement and retention metrics that validate the interaction
- Growth/traction isn’t really a meaningful signal for a pre-seed/seed-stage network; neither is a 5-year forecast
- “Market sizing” isn’t a signal either; it’s astrology for VCs — entertaining, but not useful
Missionaries, not mercenaries, i.e. founders that have a relationship with the problem
- I want to understand why this is important to you — irrespective of your gender, ethnicity or background

Here’s what you can expect from me as an angel investor:

Ticket size: ~£30K
I target 2**-4 high conviction deals/year** (<1% of the deals I see). This allows me the time and space to help, talking through metrics, product & growth.

<aside> 👋 How to pitch me: No warm intros required! Just email a short blurb/description and pitch deck to [email protected].

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